Amazon Ed is a platform that our team designed for Amazon to have more presence in the education industry and generate more synergy among Amazon's existing products. Amazon Ed is not a real product but an "idea" that we worked out in two days in the 2017 Amazon Yale SOM Case Competition.
Through the competition, we learned really a lot, from how to work efficiently in a newly-built team to how to "think big". By learning about all the products of Amazon, we not only secured our success in the competition but also gained a deep understanding of the company's leadership principles, which inspired us a lot.
The competition leaves me some questions: how can we justify the value of a product in the short-term and long-term? Why does solving customers' pain points come before revenue generation? How can people communicate "big" ideas in two-pagers and six-pagers?
It is just a good start, and undoubtedly we will keep going.
Product name: Amazon Ed
Award: 2nd place of the competition
Date: September 29th, 2017